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SuperStraps: Protect & relieve your back and neck

Created by BetterCo

SuperStraps is a beautifully engineered, minimalist gadget you can retrofit on your favorite everyday backpack to... >> Instantly relieve shoulder, back and neck tension when your bag gets heavy >> Make your backpack actually feel lighter >> Convert it to an ergonomic carry so you can walk with great posture PROTECT AND RELIEVE YOUR BACK AND NECK.

Latest Updates from Our Project:

Backers-Only 24 Hour Special
over 5 years ago – Thu, Dec 13, 2018 at 12:37:15 AM

This post is for backers only. Please visit Kickstarter.com and log in to read.

SuperStraps Shipped + How To Activate & Optimize
over 5 years ago – Mon, Nov 05, 2018 at 11:00:31 PM

Hello Wonderfuls!!

We finished shipping SuperStraps last week! That means you're just days away from receiving your reward if you haven't received it yet (you can grab your tracking # in BackerKit if you missed your shipping email: https://superstraps.backerkit.com/)—and our 35,000th crowdfunded product that has shipped on time!

Now the fun part: wearing your SuperStraps!!!

Like a pair of really great shoes, SuperStraps takes some time to break in and conform to your body. In our testing, we found it to take 2-7 days. While you won't get weird blisters on your feet, this isn't the fun part. But it's worth it.

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Our instructions hit a snag, but here's what you need to know:

  • Put your backpack on and place your right SuperStrap on your right backpack strap. Repeat on the left. 
  • The zippers will face each other on the inside of your chest. 

On any given day—depending on how much weight is in your backpack, how tight your straps are, what clothes you're wearing, etc.—you'll love wearing SuperStraps higher up or lower down on your shoulders. Adjust until you find the sweet spot. 

Here's a quick video that will walk you through all the details:

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    Our #superstrapsstory competition is under way. Last week's winner is Perseus Pang from Singapore:
We love seeing SuperStraps on a Peak Design bag!
We love seeing SuperStraps on a Peak Design bag!

You could be next. Snap a pic of your SuperStraps or share your adventure on Facebook or Instagram with #SuperStrapsStory to win a $50 gift card this week!

Last up: please share your feedback with us at [email protected]. This is the very first backpack booster known to wo/man and we'd love your help making it better and better.

Hugs, love and all the gratitude. I mean all of it. 

Katherine

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Over 50% Shipped + Finishing Up This Week!
over 5 years ago – Tue, Oct 30, 2018 at 01:10:16 AM

Supa-Supa-Supers,

Last Monday shipping began. Our first day we got a few hundred packages out and were feelin' oh so excited. Now we're up to over 1,000 packages going out a day. We are over 50% shipped and sprinting to have all packages picked up for delivery this week!

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If you've received your SuperStraps, be like Edward and send us your feedback! We have worked for nearly two years on this first of its kind product and no amount of beta testing is equivalent to getting SuperStraps on over 10,000 souls 'n' backpacks. 

 Tell us what you like, love and hate at [email protected]. It'll help us continue to improve, which is one of our favorite states. 

Want a $50 gift card to our website?  Snap a pic wearing your SuperStraps and share on our social media for a chance to win. We'll pick one favorite post each week through November.

Jonathan + SuperStraps in Chamonix, France
Jonathan + SuperStraps in Chamonix, France

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If you haven't received your SuperStraps, your package is comin' in hot :) You'll be receiving a shipping confirmation this week! 

Thank you, thank you, thank you for your incredible support bringing this project to life. There just aren't words for how much we've loved building (and growing alongside) SuperStraps. You make it happen for us and we are truly forever grateful.

xo Katherine

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Ship, Ship, Shippin' — Final Day to Change Your Address!
over 5 years ago – Wed, Oct 10, 2018 at 02:43:42 AM

SuperStraps Fam!

We have AMAZING news today. The time has come. What you’ve all been waiting for: SuperStraps are making their way around the world!

We’re sending out some test orders now to randomly selected backers in the far reaches of the world to make sure everything is a-okay with our packaging and shipping processes. While we wait for those to arrive and get feedback, the last batch of SuperStraps are heading to our warehouses, and then will be shipped out to you!

This is your very last chance to change your shipping address. Tomorrow (10/10) at 6pm EST we can no longer accept any address changes. If you haven’t moved, you’re all set.  If you need to make a final change—or if you've never filled out our survey and given us your address—pop over to BackerKit ASAP and get your info in under the deadline: https://superstraps.backerkit.com/

Shipping: What To Expect

1. Shipping will begin October 22nd and take 2-3 weeks. We are going to be pushing our shipping partners to pack orders as fast as humanly possible. With ~10,000 backers and nearly 20,000 rewards being sent, it’s going to be a marathon run at a sprint. 

2. Some packages will have tracking numbers while others will not. We’ve optimized shipping routes and carriers to get them to you as quickly as possible, but unfortunately tracking information is not available for all shipping methods. You’ll get an email as soon as your package leaves the warehouse, and it will have any tracking info available.

3. We don’t know exactly when your order will ship or how long until it arrives. The shipping and logistics for this project are super complex, with each backer having a different combination of rewards, so when your order ships depends on a whole bunch of factors. We promise we are hustling to get your rewards to you as quickly as possible.

We’re always here for you if you have any questions at all ([email protected]), and we absolutely cannot WAIT to get your SuperStraps into your hands and on to your backpacks. It's the final countdown.

Love and hugs!

Katherine

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Manufacturing Update + On Time Shipping Update
over 5 years ago – Fri, Sep 21, 2018 at 01:42:19 AM

Team SuperStraps:

Great news: we are sprinting to the end of our SuperStraps production!!! We have our first 10,000 pairs done. The memory foam has proved more challenging than the EVA foam and we literally have 3 shifts working 24 hours a day at the production studio to get this to the finish line on time. HOLD US!

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This means….Shipping. Is. Next!

Shipping FAQs:

When will shipping start? We hope to begin shipping around October 15th and it will take a few weeks to get all of the packages out. We are aiming to have the last package out the door on October 31st.

Which courier will you use? We’ll be shipping to over 85 countries (a-mazing!!!) and using a variety of couriers, so we won’t be able to share the specific courier that will deliver your package to you. Trust that we are knee deep in spreadsheet tabs optimizing couriers and routes to get your reward to you as soon as possible.

Will my package have tracking info? About 70% of the rewards will ship with tracking, the other 30% will not.

When will I know that you’ve shipped my package? As soon as the courier picks up your package, you’ll get an email so you know it’s on the way! If your package has a tracking number, we’ll be sure to share it with you in that email.

What if I moved after filling out the SuperStraps survey? We’ve locked down addresses in BackerKit so you’ll have to email Angela ASAP at [email protected]. We can update addresses until October 7th only. After that you’d have to sort out getting your package from the new tenant who moved into your home or office after you’ve left.

If you have any other specific questions, you can always send us a direct message on Kickstarter or comment below. :) We got your back!

Here are some more pics from the past few weeks:

We built and tested over a dozen different padding systems for both the EVA and memory foam models
We built and tested over a dozen different padding systems for both the EVA and memory foam models

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SuperStraps in production
SuperStraps in production

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Sending love to you and yours!! Cannot wait to connect again soon!

Xo Katherine

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