SuperStraps is a beautifully engineered, minimalist gadget you can retrofit on your favorite everyday backpack to...
>> Instantly relieve shoulder, back and neck tension when your bag gets heavy
>> Make your backpack actually feel lighter
>> Convert it to an ergonomic carry so you can walk with great posture
PROTECT AND RELIEVE YOUR BACK AND NECK.
Latest Updates from Our Project:
Manufacturing Kick Off + Huge Discounts On All Our Products!
about 6 years ago
– Sun, Apr 15, 2018 at 11:55:10 PM
Hello you insanely amazing SuperStraps backers,
Have you heard today how much we love you?
WE. LOVE. YOU!!!!!!
Yes, you!
In this update we have some incredibly exciting news: we just kicked off manufacturing!!!
SuperStraps will be an injected molded product. This means we have to make molds out of huge blocks of steel as step 1 of our manufacturing process. The first batch of tooling will take about 5 weeks to complete. Then we test. Then we modify. And repeat until we reach perfection. That puts us here in the process:
Design > Design For Manufacturing > Tooling > Production > Fulfillment
And here in excitement levels:
In our excitement, we've also added the most insane deals on every product we make. Now you can walk with great posture, sit with great posture and work with great posture — plus, we have a special bundle where you can get them all for 50% off!
BetterBack allows you to effortlessly sit in perfect posture, easing back pain—and preventing it. Lightweight and portable, it makes every chair ergonomic. Wearing it for just 15 minutes a day can retrain your body’s default posture, so when you stand or sit without BetterBack, your posture is greatly improved. It's Amazon's #1 best selling posture support and you can get it for 33% off as an add-on to your SuperStraps pledge. Grab a BetterBack for just $39 on Kickstarter.
Smart Standlets you work ergonomically sitting or standing (or both!). This portable laptop stand converts any table into an ergonomic workstation. Highly adjustable, you can work wherever and however your heart desires with your back and neck in the perfect position. To optimize your productivity and health, I recommend moving between a stand up + sitting (with your BetterBack wink wink!) configuration throughout the day when you’re on a comp. Save 43% and grab Smart Stand for just $39 on Kickstarter.
Posture Peanut is a game changer when it comes to self-massage. If you’ve ever found yourself rubbing your own shoulders or neck after a long day, this is for you. Using a wall or the ground, roll out and release your posture muscles to reduce tension, aches and pain + increase mobility. Get 14% off and grab Posture Peanut for just $12.99 on Kickstarter.
Know someone sporting a backpack or who suffers back pain --> Forward this message to them to share SuperStraps!
Projects We Love
These super awesome campaigns are live on Kickstarter right now. Check 'em out!
True Pillow looks super interesting and claims to fix your forward head posture, neck curve, and rounded shoulders when you sleep. Check it out HERE
Adv3nture Travel Jackets have 23 amazing features, converting from a premium jacket to a full size travel pillow, plus built in gloves, bottle openers and pockets for days. Find out more HERE.
CORE 46 promises a 46 pack instead of a 6 pack, which has us intrigued. If you're looking for a home gym experience, check this OUT
Zōk promises to restore calmness and relaxation to the mind and body. Who doesn't need that? Check it out HERE
Trailhead Adventure Shortsare on track to be the most funded Shorts in Kickstarter history. Made from nylon ripstop they are virtually waterproof and stain proof. Get yours HERE.
#3 Project on Kickstarter(!!) + Production Update
about 6 years ago
– Wed, Apr 11, 2018 at 07:43:53 AM
Hello old friends + new!
We are now ~5,000 strong and thanks to you incredible souls, SuperStraps is the third most popular project on all of Kickstarter — out of 3,839 projects!! We are shocked, awed and forever grateful. This is translated into not-so-much sleep and loads of super hard work. YES.
This update is all about production, but before we jump into it: we are live on Product Hunt as of a few moments ago. That means we are in a popularity contest inside of a popularity contest (I can’t help but feel like I’m back to “clear” braces and pimples in middle school). Please take a moment to hop on over here to ask me anything (I'll be answering Qs all day) + give us an upvote if you like what you see: http://bit.ly/2I6WIFx!
Production Update I
As many of you know, I popped on some airplanes to meet with everyone in our supply chain on March 5th. I am so excited to announce that, because of the trip, SuperStraps will now be 100% gluten free:
Just kidding!!
The meetings went great and we have been furiously improving our component designs as we move to phase two in the production process:
Design > Design For Manufacturing > Tooling > Production > Fulfillment
Nerd out with me for a sec on some of the incredible machinery that will be making SuperStraps:
If you want more pics like this, write +1 in the comments below and I'll be sure to share more in our next update. :)
We are now making our very last pre-production prototype before we kick off the big show. Can't wait to shore more pics soon!!
SuperStraps Burning Question
Thanks to the 998 backers who filled out our 2 question survey so far, here's your #2 question answered (yes, deja vu):
Can you share photos or videos of how SuperStraps attaches to my backpack?
Sure thing!
If you still have Qs, read our last update where we shared more details.
Can't wait to share even more progress soon. Sending you guys so much love!!
xo Katherine
PS Here is the link again to our Product Hunt page; it takes just 30 seconds to help us out: http://bit.ly/2I6WIFx !!!
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Projects We Love
These super awesome campaigns are live on Kickstarter right now. Check 'em out!
Sculptwear - The Next Generation of Shapewear by HoneyLove
Betsie, the Sculptwear creator, is a total Lady Boss and has become a friend over the past few months. She is full legit and the product is "re-shaping" (pun intended) traditional shapewear to give women more confidence, get gentle posture support, and a smoother fit in clothing. Check it out here
The Must-Have Pocket Tool / Wootz EDC
The Wootz EDC is a beautifully designed pocket tool. It has a folding blade and bottle opener. It covers the essentials + gorgeous design...what more could you want out of a pocket tool? Check it out here
The Micro Wallet - Doing more with less
Elad is back with his 3rd Kickstarter Campaign - a slim Tyvek wallet that is a work of pocketable art. So small it’s just about the size and thickness of a credit card - and it expands to fit your needs! Check it out here
Trailhead Adventure Shorts
Shorts so comfortable you'll never want to take them off. Stretchy, durable, & water-resistant, they're ready for anything! Check it out here
Snorelax: The Ultimate Snoring Solution - Comfortable & Affordable
Snoring sucks for the person who hears it and for the person doing it. Snorelax is the easy-to-use and effective snoring solution that travels with you. Improve your sleep, feel better, sleep better, make your partner happy and eliminate snoring once and for all! Check it out here
1000% Funded Oh My!
about 6 years ago
– Fri, Mar 16, 2018 at 02:50:13 PM
Hellooooo Beautiful Backers!
My heart could burst. Thank you for backing us and for truly bringing SuperStraps to life. We nearly tripled our funding goal on day 1, so I’m hopping on a plane to our manufacturers! Get ready for pics ’n’ updates of the journey.
Our Kickstarter updates will also be used to share backpack and back pain tips, answers to SuperStraps burning questions, and surveys to collect your opinions on materials and designs as we go through manufacturing. Let's rock 'n' roll...
Backpack Tip
When we talk about how SuperStraps instantly relieves your shoulder, neck and back (and hip and knee) strain, you know how that tension feels — but here are the mechanics behind it:
Source: "The Dangers Of Heavy Backpacks" on The Huffington Post
SuperStraps instantly unloads the tension by allowing you to walk upright with great posture. To one up it, your everyday backpack will actually feel lighter too!
SuperStraps Burning Question
Thanks to the 475 backers who filled out our 2 question survey so far, here's your top question answered:
How does SuperStraps attach to my backpack?
As easily as putting on velcro shoes! And it activates as easily as zipping up your pants. :-)
It takes about twenty seconds to install SuperStraps so it’s easy to swap them among your backpacks. Since we never expect our backpacks to strain our shoulders and back—but they do—we recommend always leaving your SuperStraps hidden behind your backpack straps so they can save the day when you need ‘em.
From the bottom of our hearts, thank you so much for supporting us. We couldn't be more excited to have you on this journey with us. And an extra special shoutout to all of the BetterBack backers I'm seeing coming back to support us for our third time around; y'all are family.
